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YouTube is trying to make accurate health information more accessible by allowing additional types of health care providers to apply for health features that direct viewers to more resources on a health topic, the video streaming platform said Thursday.

The health features that accompany some channels include information panels that provides source information and a “health content shelf” that suggests related health content. Both features were launched last year, but will no longer just be reserved for educational or government institutions, public health departments or other organizations. Now, certified doctors, nurses, psychologists, marriage and family therapists and clinical social workers can apply.

YouTube said that in order for health professionals to apply, they must be licensed, follow the Health Information Sharing Principles (set by different medical societies), their channel must follow YouTube’s guidelines and more. The review process usually takes about one or two months, YouTube said.

Social media’s growing presence has turned up the volume on a misinformation problem, notably health misinformation during the COVID-19 pandemic. YouTube has made attempts to slow the spread of false health statementsbut allowing some health care providers additional tools to have authority in media may help bridge the gap between patient and health care.

“The reality is that the majority of health care decisions are made outside the doctor’s office, in the everyday lives of our patients,” Dr. Garth Graham said in a YouTube blog post.

Interested health content creators can start applying Thursday, Oct. 27.

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And yet some high-profile impersonators have stuck around on the platform for hours or even days, flouting Musk’s rules by not having “parody” in their username. The tweets are getting more and more popular, increasing the danger for Twitter’s brand in the eyes of advertisers.

Let’s look at some of the accounts that are still up, at time of writing:

An account parodying Ohio Governor Mike Dewine has also managed to escape a ban, despite its ten-hour old tweet with over 2,000 retweets announcing the governor’s plan for “eradicating the people of Columbus.”

To be clear, Twitter is cracking down on some of the accounts. While this article was being written, an account impersonating Senator Chuck Grassley was suspended, though it took almost a full day while one of its tweets garnered tens of thousands of likes. It was a similar situation with a fake Donald Trump account, which had multiple tweets with tens of thousands of likes and one with over 10,000 retweets, and didn’t mark itself as a parody anywhere.

Still, it’s bad for Twitter that these tweets stayed up for so long, especially the ones from fake brands. As of right now, the company is on advertising as its main source of revenue. And advertisers have shown that they’re not huge fans of a platform that lets people convincingly impersonate them. There have been several very