The billionaire Tesla CEO has changed his Twitter bio to Chief Twit. On Thursday his biographer Walter Isaacson posted a picture of Musk hobnobbing with Twitter employees at its San Francisco headquarters. He brought in Tesla engineers to “assess” the company’s code. And in a conciliatory post, Musk promised advertisers that under his watch Twitter would not be “a free-for-all hellscape, where anything can be said with no consequences.”
How weak leadership cratered Twitter’s morale
“Advertising, when done right, can delight, entertain, and inform you,” he wrote — an acknowledgment, perhaps, that ads accounted for 89 percent of Twitter’s revenue last year.
The purgatory the company now finds itself in long predates Musk’s involvement
After formally taking control Thursday night, Musk quickly dismissed several of Twitter’s top executives, including CEO Parag Agrawal, CFO Ned Segal, and policy leader Vijaya Gadde, according to multiple reports.
Whatever Twitter may be about to go through, the purgatory the company now finds itself in long predates Musk’s involvement. Under former CEO Jack Dorsey, the company struggled to build a profitable business, despite operating a service with outsized cultural influence and one of the world’s most elite user bases. And Twitter’s weak leadership had proven to be a drag on company morale.
Documents shared with Platformersas well as interviews with current and former employees, illustrating how Dorsey’s waning attention to the platform, coupled with dissatisfaction with the company’s response to the COVID-19 pandemic, trust and safety issues, and other challenges, had left a significant percentage of