It’s Not Just You. Tablets Are a Confusing Mess Right Now
Smartphones are simple; they’re pocket-size computers that we rely on for everything from communicating to shopping, banking, working and gaming. The same isn’t true for tablets, which seem to constantly fluctuate between serving as oversize phones, laptop replacements or something else entirely. Just look at Apple’s new iPad lineup and Google’s upcoming Pixel tablets if you don’t believe me.
Apple just announced two new iPads, making its lineup more diverse — but also more cluttered — than ever before. Google completely pivoted its tablet strategy with a new Pixel device coming in 2023 that will essentially double as both a tablet and a smart home hub. And Samsung is experimenting with ways to blend the phone and tablet experience into one with its Galaxy Z Fold lineup and other foldable concepts.
The approaches are different, but the message is the same: It’s getting increasing difficult to define the tablet’s place in our lives because it’s always shifting. That’s evidenced by the degree of experimentation and change we’re seeing in the market from Apple, Google and Samsung. While phones and laptops are largely designed to fulfill the same purpose regardless of which company makes them, tech giants seem to have different answers for what a tablet should be in 2022 and beyond. That will hopefully result in devices that are ultimately more useful and valuable in the long term, but it could make for a muddied shopping experience in the interim.