The Elon Musk Era of Twitter Is Here: What It Means for You
Billionaire Elon Musk has brash notions for Twitter. Now, he needs to actually make them a reality.
Late Thursday, Musk closed a deal to buy Twitter for $44 billion, setting the stage for massive change at the social media company. His first order of business: firing key executives at the company, including CEO Parag Agrawal.
Musk’s takeover of Twitter has been chaotic because he’s changed his mind repeatedly about buying the social media platform. From the outside looking in, the world’s richest man has been vocal about his lofty visions for Twitter’s future. Now on the inside, Musk has to try to bring his wildest Twitter ambitions to life — or switch gears yet again.
For regular users, that means the Twitter you once knew could become a thing of the past. The company, still one of the most influential destinations on the internet, could start adding more features such as payments, evolving beyond just a social media platform. Content moderation on the site could become more lax, making it tougher for users to grapple with harassment, hate speech and other abuse.
Already, Musk has tossed around a ton of aspirations, like defeating spam bots, morphing Twitter into an “everything app” similar to WeChat and ratcheting up growth to 1 billion users. At the midpoint of this year, Twitter had about 238 million people using the service daily. Facebook, by comparison, is nearing 2 billion.
One of his most controversial suggestions: reversing the permanent ban on former US President Donald