Google’s Cloud Next developer event is today, and the Google Workspace team is using the opportunity to announce a number of new tools across Gmail, Docs, Meet, and the rest of the Workspace ecosystem. Google is investing more in its “smart canvas” concept for Docs, letting users embed information and apps inside a document. It’s also releasing some new Meet features with hybrid work in mind, like automatic meeting transcriptions and an AI-powered framing tool for conference room cameras that aims to keep speakers in focus at all times.
Google’s plan for Workspace: bringing productivity apps together with Meet at the center
Google Workspace also has a new leader: Aparna Pappu, who took the job as VP and GM of Workspace in July after Javier Soltero left the company. Pappu has been at Google since 2007, and did a long stint on the ads team before joining the Workspace group in 2017 (back when it was called G Suite). After previously leading the Workspace engineering team, she’s now fully in charge of the business.
The way Pappu sees it, Google Workspace may be a tiny player in the business software game — Microsoft Office still owns almost 90 percent of the market — but it has reasons for optimism. “I think about the fact that we have a generation of people who use Google Docs in school, and are entering the workforce in large numbers,” she says. Google’s data says those people prefer Workspace to Office in a big way, and Pappu is ready to win the market over time.